Two New Facebook Features that are Changing the Nature of Digital Marketing

Facebook is no longer just a must-have channel in your social media strategy. The network’s role in online publishing and advertising has expanded, so much so that the new tools and features introduced by Facebook are changing the very nature of online content promotion. Facebook isn’t just dictating these rules for brands and potential advertisers, […]

5 Digital Marketing Trends That Will Disrupt Your Business

  You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and the industry. The business model is stable. Or is it? A small start-up starts selling direct online to your customers. From London…. […]

Key Performance Indicators You Need to Track

As an online marketeer, business owner you understand the importance about attracting visitors to your website this is why so much money has been spent on search engine optimization over the years, right? Well, if your website attracts one thousand visitors per week and this generates shall we say, two inquiries per week. By doubling your conversion […]

11 Ways to Use Video in Your Content Marketing

Are you considering allocating budget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are often hard to evaluate and approve because they rarely generate a direct response. Your video project is likely top or middle of the funnel activity, […]

Digital marketing: Is it the better way?

It’s a known fact that almost everyone in the metro is online, using their desktop computer, tablet or phone to access the Internet. So there is a lot of discussion in the field of marketing on the value of going online, of using the Internet as an advertising platform or a sales channel. Some marketers believe that […]

80 Powerful Quotes from Top Digital Marketing Pros

Great digital marketing experts are online educating and entertaining us.  Their simple, yet powerful words inspire us into action and motivate us to become better marketers. Here are 80 quotes from top digital marketing pros (Listed alphabetically by first name). 1. Aaron Lee “Social media waits for no one. If you’re late for the party, you’ll probably […]

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools Why are you analyzing your content? Before diving deep into metrics, ask yourself: What do we want our content marketing to achieve? Your answers likely will lead you to one (or more) of the eight metric categories that I’m sharing to help you improve your […]

Peter Diamandis’ Bold a Reminder of How Entrepreneurs Will Control the World’s Fate

Just as an asteroid wiped out the dinosaurs that ruled the Earth and made way for small, furry mammals, a new wave of planetary disruptions is about to occur. The new asteroid is called “exponential technology.” It is going to wipe out industries in a similar manner to the rock that fell to Earth during […]

4 Easy Ways to Improve Your Digital Marketing

We’ve talked previously about how chaos can have a major impact on your B2B marketing strategy. With the right tools and a little bit of know-how, however, you’ll be able to measure your content’s effectiveness and avoid pandemonium. Here are four ways to improve your digital marketing today. 1. Assess Your Tech Knowing how your budget is […]

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