Avoid these 3 expensive mistakes if you are selling to accounts with multiple stakeholders

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Have you noticed how some executives fail at meeting their revenue targets? Of course you have. Just like me, they may have had a challenge in selling to multiple decision makers in their strategic accounts. Here are 3 mistakes that I believe we all make. Mistake #1: Making the wrong investments. Most executives that I […]

How your digital ideas is connected to your data centre

A framework for overwhelmed executives faced with a weak economy and resource constraints.


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5 Questions ITAC/CATA/IDC/IT World Magazine members will need to answer in 2016

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Prior to the Christmas holidays, I interviewed technology executives asking them what will be your top challenges in growing your revenues in 2016. Below are the summery of the challenges I received: How can you and your sales team build partnerships with clients in a changing environment? How can you and your sales team sell […]

Executives: Here is how to compete with other executives to land that ideal career…

An interview with a CEO and a board member on why they chose one executive vs. another

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In the past year, 3 of my good friends become the final candidates for 2 senior executive roles. Shortly after they were appointed, I received a lead generation marketing project from each of them and while waking in their hallways, I was curious as to why did friend A get the job and friend B […]

Step-by-step approach in how to enable the Uber Business Model Within Your Company

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Start with answering the question – are we an incumbent or the challenger? One lesson that I’ve learned through history is that incumbents don’t innovate. IBM should have owned the software industry. But they didn’t. Microsoft won that game. Microsoft should have won the search business. Bing was in place way before Google. But they didn’t. Google did. […]

Discover how to go faster & cheaper by leveraging various digital technologies

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In a booked called “Exponential Organizations” and “BOLD” the authors introduce 10 disruptive technologies / models of thinking. They claim if you can implement only 4 out of their 10, you can exponentially grow your organization (at a faster rate) than your current model. What I love about these ideas is that many of them are leveraging digital […]

4 Steps to Get Executive Buy-In for B2B Content Marketing

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B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according to research by CEB. Content marketers have a huge opportunity to help guide prospects in the first half of their journey and ensure that their company is on the short list for the first conversation with […]

How to Do Backlinks in Wikipedia the Right Way

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Over the years, Wikipedia has become a minefield for marketers, often causing more trouble than it’s worth. However, Wikipedia is still effective and can be used by content marketers to both assist with SEO and contribute to the mission of the world’s largest encyclopedia. Content marketers often misunderstand how backlinks work in Wikipedia. They think […]

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