10 Reasons You Need an Integrated Digital Marketing, Social Media Strategy and Plan

Marketing and business leaders are experiencing tremendous pressure to get online, embrace and start leveraging social networks, create content, launch corporate and executive blogs, design new Instagram profiles, fill Twitter feeds with amazing content, build Facebook communities, embrace live streaming and the list goes on. Unfortunately there are still some digital marketers who buy into the […]

How To Win A U.S. Election With Digital Marketing

Marketing is the art of creating awareness, forming impressions, persuasion and leading an audience of individuals to take a specific requested action. While marketing is generally used for products or services, as a digital marketer there is no greater challenge I can think of than using it to win an election. But how would one […]

Content Marketing Mistakes That Are Poisoning Your Progress

Content marketing – like any marketing discipline – can fall short of expectations for a number of reasons. For starters, it’s not a fly-by-the-seat-of-your-pants initiative. It takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants. It’s also not a […]

Ad Blocking Software and the Perilous Future of Digital Publishing

AdWeek recently published an article concerning ad blocking, advertising revenue, and the future risks and opportunities of digital publishing. The article is fascinating because it take the form of a roundtable between some of the major players in the fields. And, interestingly enough, all those involved seem to agree with each other about what the […]

5 Powerful Tips to Increase Influence and Sales Online

Lewis Howes is a lifestyle entrepreneur, high performance business coach, author and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. Lewis hosts The School of Greatness podcast, which has received millions of downloads since it launched in 2013. His newest book, The School of Greatness, provides a […]

13 Easy Ways You Can Create Valuable Content

We’ve probably all been here: you’re toiling away at your desk trying to create a great piece of content but nothing comes out of you. You know it’s something that you absolutely have to do if you want to build authority and nurture your audience. Maybe this writing stuff doesn’t come naturally to you, or you’ve […]

How to Develop a Buyer-Centric Content Marketing Strategy

Most marketers no longer need convincing that content marketing is a key strategy to engage customers – but too many organizations try to juice returns by generating more content through more channels at faster speeds. Such an approach has no strategic basis whatsoever and is doomed to fail. Why do marketers do it? In part, […]

How to Keep Viewers from Skipping Your Video Ads

If video is a part of your advertising strategy — and it should be — a new report covering consumer behaviors and preferences in video advertising is a must-read. AdReaction Video, published by Millward Brown, includes survey insights from more than 13,500 multiscreen users in 42 countries. The report centers on questions such as: How much video […]

8 Ways to Hire the Right Digital Marketing Firm for Your Brand

Marketing is the most important aspect of building a successful brand. With demand in digital marketing taking an upward tick, brands are increasingly seeking the services of digital marketers. However, brands are usually left short-changed as there are no official rules or systems in place to distinguish thorough-bred digital marketers from inexperienced ones. As a […]

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