27+ Handy Tools for Better Visual Content Marketing

Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best practices and 27-plus handy tools so you can up the quality quotient of your visual content, and give your brand a distinct and powerful look – without having to spend a ton of time at the […]

Want to Explain How-To? Do It Visually With These Free Tools

When you want to teach your audience how to do something, visualization is one of the easiest and most effective ways to build awesome media. While we’ve talked about more obvious ways to visualize an instruction such as a SlideShare presentation or a video, here are a few newer, more creative ways to visualize your how-to instruction. Instructographics: […]

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies and agencies […]

CMOs Are Missing Trends In Digital Marketing Micro-Moment By Micro-Moment

Mobile is the first screen…and the second and the third. Yet when it comes to digital marketing, too many CMOs push off mobile as just another screen. But, by prioritizing desktop-based web strategies and not innovating for mobile-first experiences, brands are missing critical new moments to engage customers in ways that are culturally and contextually […]

Top 5 Digital Marketing Pitfalls to Avoid

Digital marketing is critical to successful demand generation these days, in part because it is so effective, scalable and cost effective. As you review and improve your digital efforts, or as you start thinking about investing more in your digital strategy, take a moment to be sure these problem areas are not plaguing your hard […]

Ray Kurzweil: In The 2030s, Nanobots In Our Brains Will Make Us ‘Godlike’

Once we're cyborgs, he says, we'll be funnier, sexier and more loving.

KTSIMAGE VIA GETTY IMAGESAn artistic rendering of a neural network with an artificial connection in a nanotechnology concept. Futurist and inventor Ray Kurzweil predicts humans are going to develop emotions and characteristics of higher complexity as a result of connecting their brains to computers. “We’re going to be funnier. We’re going to be sexier. We’re […]

How to Tell Your Unique Story

Your businesses unique story is what separates and differentiates you from everyone else. Without it you’re just one more solution for the same old problem that your audience has to choose from and without something that grabs people’s attention and says I’m different all people have to choose on is price. Unless you’re running a […]

GE’s Chief Marketing Officer on Storytelling in the New Digital Industrial

Linda Boff says it’s GE’s “DNA” to adopt new media platforms early. General Electric may be 125 years old, but when it comes to innovative social media campaigns, it’s often light-years ahead of most marketers. GE’s early adoption of emerging platforms and its willingness to experiment with Snapchat, Vine and Instagram—along with a clear strategy […]

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