Has anything Donald Trump or Bernie Sanders ever said resonated with you? Chances are, it did.
Here are some of their most popular quotes:
“I will build a great wall — and nobody builds walls better than me, believe me —and I’ll build them very inexpensively. I will build a great, great wall on our southern border, and I will make Mexico pay for that wall. Mark my words.” Donald Trump
Here is a simple step-by- step guide in how to engage different audiences within your management ranks, different customer markets or your other stakeholders.
- Identify your stakeholders.
- In Donald Trump’s case, we can see he’s targeting his message to the conservatives that don’t have a positive view of Mexicans or African Americans. In Bernie Sanders case, he appears to be targeting his message to the middle class.
- Identify what do they have at stake by interviewing them. Listen for how the world occurs for them in the context of your product, service, or idea. Ask them what do they like about your idea, product, or service and what don’t they like about it. Look for what is not being expressed in words. Look for body language and/or other reactions.
- In doing this, Donald Trump seems to have come to the conclusion that his stakeholders are concerned about Mexicans stealing American jobs and keeping salaries lower. From Bernie Sanders we can surmise that he has learned his stakeholders are sick of corporate America reaping billion dollar profits while the middle class shrinks.
- Once you have listened (authentically and with no agenda) to all of your stakeholders, you will arrive at a bigger vision where most of the members of your stakeholder groups can hear themselves in your vision.
- Donald Trump’s supporters want America to be “great” again.
- Bernie Sander’s supporters want wealth and opportunity equality.
- Communicate the bigger vision to all of your stakeholders via using various media tools such as Twitter, press releases and radio/television shows.
- Bernie and Donald take it one step further by not only using mixed media tools but also selecting the tools most likely to appeal to their stakeholders.
- The key to effectively communicating your message is to be 100% authentic and to speak from your heart. You can make your message memorable by using the “SUCCESS” framework described in Made To Stick.
- You can see the surprise element used in the Made To Stick Formula when Donald refused to go into a debate with Fox News and when Bernie told reporters he’s not competing with Hilary; but, rather speaking for the American people and their issues. The “unexpected” element got the attention from the media.
- Once you have the buy-in from the majority, you will need to create an execution plan. Here, you need to:
- Make a list of what is easy to do.
- Make a list of what is hard to do.
- Identify the critical action items that must get done.
- Identify a team of people who can help you deliver the message and/or help you implement.
- We are still watching this game plan unfold!
“And remember the most powerful tool in communications – Just listen” Gary Farb, Highly Seasoned Counsel, Clark Farb Fiksel LL.P.
I would love to get your thoughts & comments about how my step-by-step approach can be helpful to you in your career, business or personal life at the bottom of my blog.