Ideas that work from Outside – How to attract Millennials and Ethnic Communities


If 10% – 20% of your ideas in how to engage ethnic communities or engaging millennials’s are failing, how can you fill up your pipeline with 10% – 20% of new ideas?

In this 2-day program, participants will learn how to:


  • Leverage crowdsourcing & other idea generation techniques to add value to your existing culture and add new & tangible ideas.
  • Test ideas quickly and fail fast or succeed.
  • Create partnership models that will eliminate time and cost and how do you build them.


You will participate in 4 focus groups (2 with Millennials & 2 with Ethnic Communities) and learn how your products/services/ brand can engage with them and capture their influence.